Moby Dick Essays (246 words) - Moby-Dick, Pequod, Ishmael, Moby Dick

Moby Dick In the novel Moby Dick, Ishmael is saved while the rest of the Pequod's crew die at sea. There is a specific point in the theme of the novel where each crew member sealed their fate. These thematic reasons make sense at the end of the novel. The Pequod's crew dies because of the pledge they made to Ahab. They put their lives on the line to capture the White Whale. At the time, all of the crew members on deck thought Moby Dick was a actual whale they were trying to catch. As the story progresses, they start to realize Moby Dick is"god-like" and "immortal." This leaves them chasing a Whale that is more important then life itself. Thus they are damned to death. Ishmael makes the same pledge the rest of the crew makes and yet he becomes the lone survivor of the Pequod's crew. The thematic reason for his survival is when he cleanses his hands in the whale blubber in the "Squeeze of the Hand" chapter. He says "I forgot all about our horrible oath...I washed my hands and my heart of it." Queequeg takes the position as the savior for Ishmael. Through him, Ishmael will be entered back into the "joint stock company," even though Queequeg will die. Melville's ultimate point regarding Ahab's concept of the human condition is that maybe it is God who compels us to do the things we do and that we do not control our own decisions. God may have us predestined for riches, glory, or sorrow.

Free Essays on Alcoholism in Young Adults

Alcoholism in young adults and alcohol abuse is a growing problem in our society. Daily, people are injured and killed in alcohol-related accidents and this has an effect on each and every person as a result of these occurrences. Whether we are personally involved or have directly suffered from the activities of someone who is under the influence of alcohol, we all suffer from the negative consequences of alcohol. Since we have those who choose to abuse these privileges we need to develop consequences for them. By learning what leads people to drink alcohol, and how this affects their lives, we can then determine what actions need to be taken to help remove ourselves from our ever-increasing attraction to alcohol. Because the abuse of alcohol often begins with adolescents and young adults, most research is based around them. At this particular time in life we hope to find out why these young adults choose to drink, and what motivates them to drink. Michael and Rebecca C. Windle, in their research, were able to show several reasons that provided incentives for adolescents to consume alcohol. Using a written survey, it was determined that the high-school students being studied used alcohol to cope with problems in their lives, including "task-oriented", "emotion-oriented", and "avoidance coping (Windle & Windle, 1996, p. 551)." The only major discrepancies in results between the sexes became obvious when it was shown by Windle and Windle that girls were more likely to use alcohol for avoidance and emotion-oriented coping than were boys, but the boys were more likely to have alcohol problems. Also found was that adolescents drank less often for social reasons than for the aforementioned coping reasons (Windle & Windle, 1996). However, coping motives were responsible for an increased consumption of alcohol. A surprising result of this study was that the students drank more frequently as a result of positive daily e... Free Essays on Alcoholism in Young Adults Free Essays on Alcoholism in Young Adults Alcoholism in young adults and alcohol abuse is a growing problem in our society. Daily, people are injured and killed in alcohol-related accidents and this has an effect on each and every person as a result of these occurrences. Whether we are personally involved or have directly suffered from the activities of someone who is under the influence of alcohol, we all suffer from the negative consequences of alcohol. Since we have those who choose to abuse these privileges we need to develop consequences for them. By learning what leads people to drink alcohol, and how this affects their lives, we can then determine what actions need to be taken to help remove ourselves from our ever-increasing attraction to alcohol. Because the abuse of alcohol often begins with adolescents and young adults, most research is based around them. At this particular time in life we hope to find out why these young adults choose to drink, and what motivates them to drink. Michael and Rebecca C. Windle, in their research, were able to show several reasons that provided incentives for adolescents to consume alcohol. Using a written survey, it was determined that the high-school students being studied used alcohol to cope with problems in their lives, including "task-oriented", "emotion-oriented", and "avoidance coping (Windle & Windle, 1996, p. 551)." The only major discrepancies in results between the sexes became obvious when it was shown by Windle and Windle that girls were more likely to use alcohol for avoidance and emotion-oriented coping than were boys, but the boys were more likely to have alcohol problems. Also found was that adolescents drank less often for social reasons than for the aforementioned coping reasons (Windle & Windle, 1996). However, coping motives were responsible for an increased consumption of alcohol. A surprising result of this study was that the students drank more frequently as a result of positive daily e...

An Analysis of Data On Rape Crimes

An Analysis of Data On Rape Crimes Introduction I will comment on the value of data and highlight advantages and disadvantages of this data and finally and come up with appropriate business actions that could be taken and enable Russex constabulary to help prioritise their work. Methods of data collection Official statistics are those published by the central Government. This source of statistical information informs the general public about the extent of ‘notifiable offences’. Official statistics are easy and cheap to access as you can observe them on the Home Office web page. The second source of statistical information comes from the British Crime Survey (BCS). These statistics are ‘unofficial’ and the procedures used to gather information are completely different to the first, as the statistical data comes from surveys carried out by the public themselves. The statistics given are based on a large representative sample of the general public about their experiences as victims of household and personal crime. The BCS endeavours to provide a count of crime that consists of episodes not reported to the police, therefore examining the â€Å"dark figure† of crime which is not recorded in official statistics. The British Crime Survey (BCS) is a large random survey of private households, designed to give a count of crime that includes incidents not reported to the police, or those reported to them but not recorded. The main BCS interview takes place face-to-face, with no gender matching of interviewer and respondent. This context is not conducive to accurately measuring levels of highly personal victimisation. Estimates of the level of sexual victimisation obtained by the main BCS are acknowledged to be underestimates Consequently, the survey now makes use of Computer Assisted Self-Interviewing (CASI), whereby respondents keyed their responses into a laptop computer themselves. This method provides respondents with an increased sense of confidentiality and minimises ‘interviewer effects’. Respondents who answered the self-completion modules were routed through a series of three ‘screener’ questions, designed to identify whether or not they had been a victim of a sexual offence. If they responded positively to one or more of these, they then answered a series of follow-up questions, designed to elicit the exact nature of the ‘last incident’ experienced. Data as a management tool Data collection is practical because you cannot manage what you do not measure. Statistics from data enables a police department to make smart judgments and assists them in possibly identifying department and procedural problems. Data collection is also a great gesture to the community, showing law enforcement has the willingness to take an inward look to prevent discrimination. It also displays a true commitment by law enforcement to address community concerns and needs. Data collection gives everyone something to work with even t hough it might be just a partial solution. With mandatory data collection, officers will be forced to think about what happens during an encounter and what they do and say and possibly what parts should be looked at closer. Data collection provide a basis for important policy changes. Statistical techniques Line Graph A line graph is most useful in displaying data or information that changes continuously over time. The example below shows the Rape of a female from 1993-2005/06

Legal and Ethical Issues in the Workplace Essay

Legal and Ethical Issues in the Workplace - Essay Example Such an environment guarantees success of the goal. Leaders of an organization are expected to lead higher standards of morality in a workplace. It has been observed that companies that observe ethical decisions show more productivity by employee and turnover ratio is very low. It has also been observed that companies who observe ethical decisions just because they have to be complied to are usually hostile environments and human resources seldom wish to retain in such companies (â€Å"Ethics in the Workplace Training Helps Employees Understand their Personal Obligations  » Workplace Answers†, n.d.). In order to protect the moral standards of a work place and to ensure that people are happy to work together, laws are put in place. These laws comprise of explaining a code of conduct and some ethical policies. Consequences of violation of these laws are also elaborated in these laws. This check and balance ensures that people know their rights and decide to work in a way that will not put them into serious legal complications. The consumers benefit from an ethical environment as well. They become loyal customers of the brand when they realize that the company keeps its integrity intact by displaying a good sense of responsibility (â€Å"Ethics in the Workplace Training Helps Employees Understand their Personal Obligations  » Workplace Answers†, n.d.). Alcohol and drug usage is a concern at work places as its usage is synonymous to an irresponsible attitude. A serious attitude is required at workplace. It has been observed that people who use drugs or alcohol tend to take more leaves from office and hence are not regular employees. Another study reveals that the productivity declines with the usage of alcohol or drugs. It is estimated that people who use it are ten to sixty percent less likely to perform well as compared to people who do not indulge in it. It is also known that drug abuse and excessive alcohol usage calls for frequent accidents ( Raskin, 1993, p. 45-81). This may result in legal complications. Employees feel being accused if they are asked to get themselves checked at workplace. They find it a breach in their privacy and do not accept the test as socially important. They also feel being controlled. There is a need to make them understand that this measure is taken as a safety precaution majorly. They should be discouraged from discriminating people. They should be trained to encourage the impacted colleagues to stop its usage when coming to work and to lead a healthy life by controlling the abuse. Employees are usually monitored at work places by using cameras or even key loggers on their systems. Employers feel that they are gaining knowledge about their business this way. They think it will help them maintain this knowledge. It is suggested in research that the monitoring should be transparent and people should be made accountable to maintain knowledge effectively and not be secretly monitoring it. It has been estimated that a company that has 500 employees that spend time on internet for half an hour a day, the loss the company bears is approximately one million dollars (Yerby, 2013, p. 45-48). On the other hand labor unions claim that electronic monitoring induces stress in the work place and makes the organization use it in negative ways against the employers too. They use emails for communication

Anthropological theories on the common property Term Paper

Anthropological theories on the common property - Term Paper Example In this regard, the theory can be used to describe the behavior individual in the use of common property to meet their needs for more satisfaction. Moreover, people tend to focus on the utilization of utilities which are as cost effective as possible. In this regard the propensity for the use of common property is justified. The human nature which makes them to seek cost effectiveness in their actions and behavior is described within the instrumental rationality which lies in the spectrum of the rational choice theory (Kim and Mahoney 223). In the illustration of rational choice theory, it is observable that people for example tend to use public parks because of the cost effectiveness associated with them. In this regard, the society makes choices based on instrumental rationality to ensure that they enjoy better than bad at the most cost effective manner (McLellan 13). In this regard, the justification which people give for the use of common property is likely to include the fact th at they are cost effective even though they may not reveal this apparently because of the social attitudes associated with the common property. ... Rationality within the rational choice theory is used to signify the sanity which people employ in the use of common property. This means that people are left with no choice but to make realistic and hence sane choices in the utilization of common property (Dowding and Andrew 455). For example it makes sense for sane choices of utilization of common property because of the cost effectiveness associated with them. This can be exemplified by an individual who makes sane choices of using common property swimming pools instead of installing his or her own which would be impractical due to limitations in space, costly and time consuming. The rational choice theory further is used to exemplify the thoughtful nature of human beings in the use of common property. This means that the use of common property is often evaluated or assessed by the users with an aim of determining its usefulness or benefits in relation to the possible advantages (Hechter and Satoshi 194). The rational choice is th us conclusively based on the ability of people to weigh between benefits and disadvantages of utilization of specific common services or property under a thoughtful process before a choice is eventually reached. The motive of rational choice as postulated by the rational choice theory is the maximization of the advantages that can be accrued from personal utilization of common property (Yalman 388). Therefore, there is a rational process which drives the use of common property. The rational process and the cognition of a person therefore define the attitudes and behaviors which are demonstrated during the use or conversation about common property (Roberts 32). More importantly, the rational choice theory is postulated within the concept of preference (Nehring 205). For example

Moral reasoning and classroom conduct Essay Example for Free

Moral reasoning and classroom conduct Essay The article duplicates a research method previously used by two of the current researchers George Bear and Herbert Richards in 1981 in their research â€Å"Moral reasoning and conduct problems in the classroom. † Each of the 87 male and female participants were assessed for their individual levels of moral reasoning using Kohlberg’s Moral Judgment Interview, Form A by the research assistant. Their classroom behavior was assessed by their teachers using the Conduct Scale of the Behavior Problem Checklist. One of the strengths of the research methodology was that the teachers were blind to the results of the Moral Judgment Interview. This ensured that the teachers did not make a judgment on students’ behaviors based on the assessment of moral reasoning. The scores from these two instruments were therefore independent. Additionally, to further decrease potential rater bias the twelve interview protocol were randomly selected and scored by an independent judge. The scores produced by the research assistant and the independent judge were compared and a high level of correlation was found. Another strength is that there was pre-screening of research participants. Screening ensured equitable representation based on stage of moral reasoning, sex and grade level. The researchers justify eliminating the seven participants with stage one moral reasoning from data analysis on the grounds that this would facilitate easier duplication. This decision is still questionable since neither the current research, nor the one it replicates has accounted for the conduct of stage one students. Thus there is still a gap in the literature on how this category of students rate on their classroom conduct. One major weakness of the study is in the data collection procedures. The classroom conduct of the participants is based on the assessment of teachers. While teachers are the ones who work more intimately with students and are in a better position to assess behavioral outcomes, teacher bias often produces inaccurate data (Reynolds, 1991). As in the case of the interviews, some measures should have been put in place to diminish possible evaluator bias. Another limitation of the study is that the researchers recruited participants from both the elementary and high school levels yet did not make any controls for how this factor could have influenced either moral reasoning or conduct. The nature of the school environment can have an influence on these variables and thus, to ensure uniformity of survey conditions, it is advisable to utilize similar type schools for the survey setting. Where that is not possible or where the researchers desire to recruit participants from different school environments, the necessary controls for these factors need to be discussed in the presentation of data. 1. Identify the primary question(s) of the article. The researchers wanted to discover if the results discovered by Bear and Richards (1981) on the influence of stage of moral development on classroom conduct of middle-class students in Iowa was replicable among culturally diverse students of different ages and grade levels. They also wanted to discover if the influence of moral stage on conduct varied based on sex. 2. Identify the theoretical construct that is being used. The theoretical foundation of the research is Kohlberg’s theory of moral development. This theory postulates that individuals are at different stages of moral development ranging from one to six with each stage hierarchically higher than the other. He further stipulates that moral reasoning impacts and determines observable behavioral outcomes in different life situations. With respect to the classroom setting Kohlberg concludes that the lower the level of moral reasoning, the more disruptive behaviors will be displayed in the classroom and consequently the higher the level of moral reasoning the less problematic behaviors will be carried out in the classroom. 3. Recommend an alternative quantitative approach that could have been used for this study and support your rationale. In order to assess the classroom conduct of students I would recommend, as an alternative to the teacher-evaluated Conduct Scale of the Behavior Problem Checklist, that taped observations of classroom practice be utilized. In this approach the researchers would obtain permission from school administrators and teachers to tape two typical classroom sessions each, with a one-week interval in between. In the three school environments one classroom at each level will be included in the study. There would be one fourth-grade and one fifth-grade classroom at each of the two elementary schools and two eighth grade classrooms at the high school to give a total of six classrooms and twelve video-taped sessions. Independent evaluators would score the classroom behaviors of each of the students in the classroom independently and then their scores will be correlated to ensure inter-rater reliability. The behavior problem checklist would form the criteria for assessment of the videotapes and would be completed for each student in each classroom independently. Missing data would be eliminated from the study during analysis. The strength of this method is that it eliminates the bias that has customary been associated with teacher-evaluated instruments and thus would give a more reliable and hence valid indication of the classroom conduct of students. Classroom teachers will not be briefed as to the complete purpose of the survey so as to eliminate the influence they may exert on classroom conduct in the classroom. Additionally this method ensures that there is consistency in what behaviors are considered and how these behaviors are categorized. The evaluators of video tapes will be standardized prior to the actual evaluation procedure. Bibliography Reynolds, A. J. (1991). Early schooling of children at risk. Education Research Journal, 28, 392-422. Richards, H. C. , Stewart, A. L. , Bear, G. G. (1984). Moral reasoning and classroom conduct: A replication. Paper presented at the 92nd Annual Convention of the American Psychological Association. Toronto, Ontario, Canada: APA. Bear, G. G. , Richards, H. C. (1981). Moral reasoning and conduct problems in the classroom. Journal of Educational Psychology, 73, 644-670.

Southwest Airlines Essay -- essays research papers fc

I.  Ã‚  Ã‚  Ã‚  Ã‚  Current Situation Following the Deregulation in 1978, a competitive price war ensued among the airline industry as a direct result of the new freedom for airlines to set their own fares as well as route entry and exits. This gave rise to the operating structure of the airlines as it exists today, consisting of the point-to-point system and the hub and spoke system. With this came the change of focus for major airlines to non-stop, cross-country routes in densely populated cities, which, in a regulated environment, would be profitable. This resulted in the obvious outcome of increased competition, thus lowering the average industry prices for non-stop cross country routes which were profitable. This caused operating costs to increase, narrowing the profit margins. During the mid 80’s, acquisition led to eight airlines capturing a disproportionate share of domestic traffic. Due to a recession and increasing fuel prices in the 90’s, bankruptcy and collapse were common to many carriers. As a direct result, new airlines were formed, and now position themselves as low fare, no frill airlines. As a culture, American consumers seem to follow one obvious trend; the need and desire for maximum safety. This trend has seen a rapid rise in the wake of 9/11, and seems to show no sign of a decline. This can be further observed in the form of advanced airport/airline security measures and regulations. In accordance with this, Southwest has always prided themselves on being the safest airline in the industry, adapting to the rapidly changing times. This has helped them soar over competition. A.  Ã‚  Ã‚  Ã‚  Ã‚   Industry 1. Industry Defined and Total Volume   Ã‚  Ã‚  Ã‚  Ã‚  Southwest exists and operates within the air travel industry in the United States; an industry which has traditionally been based on a point-to-point flight system. However, this industry has been redefined, evolving into a hub-and-spoke system which all airlines have adopted; all except Southwest. Hub-and-spoke flights, called feeder flights, are defined by long-haul, layover flights where consumers stop at a central hub city and can then either continue the flight on the same plane, or transfer onto a different plane flown by the same carrier. The point-to-point system, deployed by Southwest, is non-stop flights, called shuttle flights. Th... ...profit while other airlines dive into the red.† www.post-gazette.com/pg/05020/445078.stm. January 2, 2005. mars.acent.wnec.edu/~achelte/Theresa.htm. Maynard, Micheline. â€Å"Southwest Losing Its Immunity to Labor Conflicts of Airlines.† The New York Times. July 4, 2002. (C1). Okada, Bryon. â€Å"Airline: Wright law still wrong on long-haul flights.† Knight Ridder Tribune News. February 18, 2005. (1-3). â€Å"Sail the Ocean Blue with the Airline Cast and Crew; Customers Can Take a Cruise with their Favorite ‘AIRLINE’ Characters.† PRNewswire, February 14, 2005. Serwer, Andy. â€Å"Southwest Airlines: The hottest Hottest Thing in the Sky.† Fortune: February 23, 2004. â€Å"Southwest Airlines Expands Nonstop Flights Between Houston Hobby and Los Angeles International.† CNNMoney, February 3, 2005. Southwest Airlines Co. http://www.southwest.com. 2005. â€Å"Southwest Airlines Sends Hottest Fares Directly to customers’ Computer Desktops† PRNewswire-FirstCall via COMTEX, February 28, 2005. Training & Development. â€Å"Southwest Airlines charts a high-performance flight.† Alexandria: June 1995. Issue 6. (Vol 49-39). Yahoo! Finance. http://finance.yahoo.com/. 2005.   Ã‚  Ã‚  Ã‚  Ã‚  

Boer Guerrilla Fighters Essay

I agree that the way the British soldiers treated the Boer fighters and civilians was in fact brutal. With the use of the ‘refugee camps’ and the scorched earth policy it made them seem that much more brutal. Sources P, Q and R all offer different insights into how brutally British soldier dealt with the Boer guerrilla fighters during the Second Boer war in 1899, with evidence to support the brutality of it all. Source R strongly agrees that the British treated the Boers badly, particularly the women and children, with this being said the source also has elements of disagreements. At a first glance source Q seems to disagree but that disagreement is later challenged within the source. Source P takes an agreeing approach to the statement. From the sources it appears that the way the British dealt with the Boers was brutally, but how brutal were they when trying to defeat the Boers guerrilla fighters is debatable. There is evidence in source Q and elements of source R would support the fact that the British soldier didn’t treat the Boers brutally. Source Q explains that ‘The English did burn down farm houses, but never shot the people within them’ and ‘Of course, brutal treatment did occur, but mostly the Boer prisoners were treated with respect.’ This links in with a certain part of source R where it ways ‘The high death rate was the result of incompetence and lack of foresight on the part of the British military authorities.’ The scorched earth policy was brought in by Kitchener, it involved British soldiers going into the Boer farm houses, evacuating them and then burning them down. By burning the houses down Boer men couldn’t use their farm houses as a way of hiding from the British and the women couldn’t resupply their men during the guerrilla warfare. The policy itself isn’t considered to be a brutal tactic as it wasnâ₠¬â„¢t killing or harming anyone; if killings were taking place then this would have made it brutal. The none-brutality of this tactic suggests the British were not brutal when dealing with the Boers and they ‘treated (them) with respect’. The women and children were then transferred into the British refugee camps. Originally the concentration camps had been set up by the British army as â€Å"refugee camps† to provide refuge for civilian families, mainly woman and children, who had been forced to abandon their homes primarily due to the scorched earth policy. These concentration camps started as refugee camps, and then turned into outside prisons until finally things got out of hand and became concentration camps. The quote from source R shows that the progression of refugee to concentration camps wasn’t the original plan of action for the British but due to disorganisation and ‘incompetence’ the standards and quality of the refugee camps fell. Both sources give sufficient evidence to support the fact the British soldiers weren’t Bruta l with their dealings with the Boers as one of the tactics weren’t brutal and the concentration camps weren’t intentional. Sources P and R both show evidence to support the idea that the British were brutal with their treatment of the Boar population. Source P says ‘Some of our work was unpleasant. If we found any arms or ammunition concealed on a farm we had to burn down the place.’ Source R really highlights the brutality and reality of warfare. ‘The treatment of the Boer population in the camps was brutal’ and ‘Over 20,000 Boer women and children died in 40 camps, about one in four of the inmates.’ It was the soldiers who had to do the process of the scorched earth policy, they were ordered to destruct the farms and the homes of civilians in order to prevent the still-fighting Boers from obtaining food and supplies. The intention of the British government was the complete eradication of the Boer nations. From 1899 – 1901, the British destroyed 40 towns and burned crops. The impact of the British scorched earth policy during the war killed both half of the Boer Nations. During January 1901 Emily Hobhouse arrived at a camp in Bloemfontein where she found diseases such as measles, bronchitis, pneumonia, dysentery and typhoid had invaded the camp with fatal results. The very few tents were not enough to house the one or more sick persons, most of them children. When she requested soap for the people, she was told that soap is an article of luxury. She later succeeded, after a struggle, to have it listed as a necessity, together with straw, more tents and more kettles in which to boil the drinking water. She distributed clothes and supplied pregnant women, who had to sleep on the ground, with mattresses. Among the many dying people there was a child called Lizzie von Zyl, Hobhouse used her death as an example of the hardships the Boer women and children faced in the British concentration camps during the war. Both of the sources show the difficulties the Boer population had to face during the Second Boer War as a result of the brutality from the British. Without the scorched earth policy the concentration camps may not have risen to the extent and disaster which was witnessed by Emily Hobhouse on her journey to Bloemfontein.

Market Failure: Kelloggs Cereal-Mates

A Study on Market Failure: Kellogg Cereal-Mates First, I must begin by saying that as most Americans would agree – cereal and milk go together hand-in-hand. However, how would the general public feel about a combination of the two sold pre-mixed? This was essentially the case when Kellogg’s decided to introduce Breakfast Mates. Breakfast Mates included a small box of Kellogg’s cereal packaged with a container of milk and eating utensil. While the product was right in step with the accelerating trend of convenience foods, a fickle and demanding public found the new packaging less than ideal.Essentially the choice that Kelloggs was giving consumers was that you could eat your Kellogg’s Corn Flakes refrigerator cold and pour cold milk over them, or eat your flakes at room temperature with warm milk. This led to a dilemma that would ultimately be proven as a scar on the company’s record of wonderful products and marketing campaigns. Kellogg’s bel ieve that this would be a popular concept due to increased working hours in the United States combined with the rise of the fast-food industry led the false belief that the product would be successful. Kellogg’s launched the concept on a national basis in ‘kit form’–a four oz. ox of cereal, a four oz. container of aseptically packaged milk [no refrigeration required] and a plastic spoon. The line consisted of four popular Kellogg’s brands; Corn Flakes; Fruit Loops; Mini Wheats; and Frosted Flakes. Although the milk did not require refrigeration, Kellogg’s placed Breakfast Mates in the refrigerated dairy case alongside cheese, yogurt, Jell-O pudding, and other refrigerated desserts. The company believed that this would be the best choice since Americans liked to pour their milk over cereal. This caused much confusion, however, because most individuals wouldn’t be searching for breakfast cereals in the dairy case.I feel that there were 5 main factors that actually led to this marketing and product failure. The first problem I feel was the fact that Kellogg’s believed that providing a â€Å"aseptically packaging†. This meant that the product would require no refrigeration for the milk. Consumers were revolted by the idea of warm milk. The second issue was when Kellogg’s tried to market in a different fashion and use cool milk as the basis by putting the product in the refrigerator section. This actually caused more confusion because the product was not in a location that you would expect cereal at.They company spent too much of what profit money they had received in trying to re-educate consumers into looking in the dairy aisle for cereal. The third factor that led to the products unsuccessful stint into the marketplace was their advertising campaign. In these ads Kelloggs chose to market the product to young kids so they could prepare meals for themselves without their parents’ help. Thi s would have been fine, but the packaging was not child-friendly. Taste was also a serious problem for the Kellogg’s convenience line. Reportedly (according to personal experience), the milk was usually consumed at work or away from home.The warm milk tasted absolutely terrible. Finally, the biggest nail in the coffin for this product was that the price. The cereal was selling for over one dollar per serving, which was considered too expensive by most consumers for a 4 oz cereal. The product survived two years on the market before Kelloggs’ pulled the plug. According to the February 2000 article in the Newsweek on the food, they stated that the product simply wasn’t convenient enough. This is because with increased commute times and busy schedules people wanted a product they could eat on the go.With cereal mates they were required to still pour a liquid milk over the cereal which was not possible to do safely while commuting to work. Most customers also were ad ults, so the small spoon that was supplied with the cereal was too hard to use. I feel that this was a good product in concept, but the complexity of the concept made this product non-attractive to those who not only were needing a convenient and healthy food, but also one they could consume in a hurry. This idea later evolved to the milk and cereal bars they would later introduce around 2004 – which have been wildly more successful than the original cereal mates ever were.

Frances Dana Gage - Feminist and Abolitionist Lecturer

Frances Dana Gage - Feminist and Abolitionist Lecturer Known for: lecturer and writer for women’s rights, abolition, rights and welfare of former slaves Dates: October 12, 1808 – November 10, 1884 Frances Dana Gage Biography Frances Gage grew up in an Ohio farm family. Her father had been one of the original settlers of Marietta, Ohio. Her mother was from a Massachusetts family, and her mother had also moved nearby.   Frances, her mother and maternal grandmother all actively helped escaping slaves. Frances in her later years wrote of going in a canoe with food for those in hiding.   She also developed an impatience and longing for women’s equal treatment in her childhood. In 1929, at twenty, she married James Gage, and they raised 8 children.   James Gage, a Universalist in religion and abolitionist as well, supported Frances in her many ventures during their marriage. Frances read while at home raising the children, educating herself far beyond the rudimentary education she’d had at home, and began to write as well.   She developed strong interest in three issues which attracted many of the women reformers of her day: women’s rights, temperance, and abolition.   She wrote letters about these issues to newspapers. She also began to write poetry and submit it for publication. By the time she was in her early 40s, she was writing for the Ladies’ Repository. She began a column in the Ladies Department of a farm newspaper, in the form of letters from â€Å"Aunt Fanny† on many topics, both practical and public. Womens Rights By 1849, she was lecturing on women’s rights, abolition, and temperance. In 1850, when the first Ohio women’s rights convention was held, she wanted to attend, but could only send a letter of support. In May 1850, she began a petition to the Ohio legislature advocating that the new state constitution omit the words male and white. When the second Ohio women’s rights convention was held in Akron in 1851, Gage was asked to be the presider. When a minister denounced women’s rights, and Sojourner Truth got up to respond, Gage ignored the protests from the audience and allowed Truth to speak.   She later (in 1881) recorded her memory of the speech, usually remembered with the title â€Å"Ain’t I a Woman?† in a dialect form. Gage was asked to speak more and more often for women’s rights. She presided at the 1853 national women’s rights convention when it was held in Cleveland, Ohio. Missouri From 1853 to 1860, the Gage family lived in St. Louis, Missouri.   There, Frances Dana Gage didn’t find a warm reception from the newspapers for her letters.   She instead wrote for national women’s rights publications, including Amelia Bloomer’s Lily. She corresponded with other women in America interested in the same issues she was attracted to, and even corresponded with the English feminist Harriet Martineau. She was supported not only by women in the woman suffrage movement, including Elizabeth Cady Stanton, Susan B. Anthony, Lucy Stone, Antoinette Brown Blackwell, and Amelia Bloomer, but also by abolitionist male leaders including William Lloyd Garrison, Horace Greeley, and Frederick Douglass. She later wrote, From 1849 to 1855 I lectured on [woman’s rights] in Ohio, Indiana, Illinois, Iowa, Missouri, Louisiana, Massachusetts, Pennsylvania, and New York†¦.† The family found themselves ostracized in St. Louis for their radical views. After three fires, and James Gage’s failing health and failing business venture, the family returned to Ohio. Civil War The Gages moved to Columbus, Ohio, in 1850, and Frances Dana Gage became the associate editor of an Ohio newspaper and a farm journal. Her husband was now ill, so she traveled only in Ohio, speaking on women’s rights. When the Civil War began, the newspaper’s circulation dropped, and the newspaper died. Frances Dana Gage focused on volunteer work to support the Union effort. Her four sons served in the Union forces.   Frances and her daughter Mary sailed in 1862 for the Sea Islands, captured territory held by the Union. She was put in charge of relief efforts on Parris Island where 500 formerly enslaved people lived.   The next year, she briefly returned to Columbus to care for her husband, then returned to her work in the Sea Islands. In late 1863 Frances Dana Gage began a lecture tour to support relief efforts for soldiers’ aid and for relief for those newly freed.   She worked without salary for the Western Sanitary Commission. She had to end her tour in September of 1864 when she was injured in a carriage accident on her tour, and was disabled for a year. Later Life After she recovered, Gage returned to lecturing. In 1866 she appeared at the New York chapter of the Equal Rights Association, advocating rights for both women and for African American women and men. As â€Å"Aunt Fanny† she published stories for children. She published a book of poetry and several novels, before being limited from lecturing by a stroke. She continued to write until her death in 1884 in Greenwich, Connecticut. Also known as: Fanny Gage, Frances Dana Barker Gage, Aunt Fanny Family: Parents: Joseph Barker and Elizabeth Dana Barker, farmers in Ohio Husband: James L. Gage, lawyer Children: four sons and four daughters

Strategies Essay Example | Topics and Well Written Essays - 500 words - 2

Strategies - Essay Example A leader should always be aware that their emotional instability shows in the group through frustration and low morale (Goleman, Boyatziz and McKee, 2013). According to Goleman, Boyatziz & McKee (2013) there are different types of leaders. Discordant leaders are those who are not in touch with their group emotions. The negative impact, a discordant leader, can have on the group, include internal anger and rage, frustration and lack of focus on tasks. Harmony and understanding are part of a strong working unit. According to Goleman, Boyatziz & McKee (2013) the brain is in charge of many functions within the body. One of them includes hormones that generate superior emotions or those that create awful emotions. A leaders frame of mind is related to how the brain operates. An emotionally able leader can be a powerful tool in stirring, awakening passion and enthusiasm in people. Leadership: Leading At the Edge The most important aspect of Shackletons’ leadership according to Stokes (2006) is primal leadership highlighted in Emotional Intelligence (EI). Primal leadership refers to the most crucial act of leadership which means acting as the group’s emotional leader while eliminating emotions that are negative and unhealthy for the group. According to Ainsberg (2010) to create movement and momentum Shackleton found that although you are not able to influence what happens to you, you can choose how you handle the situation. Instead of giving up and allowing self-pity to take over, Shackleton chose to motivate and inspire himself and his men in order to reach their goal. According to Ainsberg (2010) the main goal was to keep the emotions and spirits of the group up. Shackleton encouraged the crew to sing songs and play music that can act as a method of unifying and keeping attitudes positive. Through these actions, the group can connect and become closer to each

CEO Project-EXXON Mobil Research Paper Example | Topics and Well Written Essays - 500 words

CEO Project-EXXON Mobil - Research Paper Example anagement strategic positioning or decision will be single handedly implemented to ensure the petroleum company to continue to shine and outperform in the oil sector. The four implementation programs will be aligned to protect the vast shareholders’ interests by ensuring profitability in its subsequent financial years, meet the ever changing customer preference in an innovative and responsive manner that continuously meets target market customers’ needs, bud an aggressive high qualified employee workforce that conforms to the global standards and finally run environmentally safe business that protects community interest. Financial program implementation will take the initiative of finance department restructuring to create financial policies that are able to cater for the per barrel cost that eat into the annual profits, increase the company’s liquidity and mitigate any financial risks that are associated with poor disaster relief methods. The major activity will entail the financial management and team is effectively trained to embrace the newer technology in management of the financial systems that provide good results. Exxon Mobil has the funds to facilitate technological systems that streamline the processing of the oil to meet customers’ specifications and hence make more profit for the company (Rea, 2015). The financial strategy will be communicated to the shareholders for purposes of accountability. Customer programs main objective is to meet customer needs. This is outright from the Exxon Mobil mission and objective which is to be the preferred world’s premier petroleum and petrochemical company. This particular clause envisions a company that has its priority in developing products that satisfies the diversified customer base, for instance, the introduction of SCAN fining process that eliminates sulfur which is deadly to automobile engines. ExxonMobil has adopted an implementation strategy that makes use of its existing employee base of