How The Sand Felt So Warm Against My Skin Essay - 2099 Words

The sand felt so warm against my skin, as Robert and I basked in the sunlight. This was our ritual every Sunday afternoon. We both loved the beach, and this was a moment for us to relax, as well as have some alone time. Our lives are very stressful. I’m a corporate attorney, and Robert’s a singer-songwriter, signed with RCA records. When Robert’s not touring or in the studio, and I’m not dealing with contracts or legal documents, we like to find time for one another. He and I have been married for four years now. We met while we were in college. We both attended the great University of Southern California. He was studying music and I was studying law. It’s weird that we met, now that I think about it,†¦ but we just clicked. Robert’s smile still melts my heart to this day. We both want to have kids some day, but just have to fit it into our busy schedules, which is harder than it sounds. When the sun began to set, Robert looked over at me and said, â€Å"Are you ready?† Every Sunday when the sun began to set, Robert and I would swim to the drop-off in the Pacific. Once we reached the drop-off, we raced back to the shore. The last one to make it to the beach cooked dinner that night. Robert usually won, which is a good thing, since he can’t cook anything. But tonight I didn’t feel like cooking, and if all else fails, he could just order a pizza. As we neared the drop-off, I saw a change in Robert’s swim stroke. It looked as though he was trying to move, but his body wasn’tShow MoreRelatedEaster Island1376 Words   |  6 PagesEaster Island I was born today. My bones quarried at Rano Raraku near the northeast end of my homeland, Easter Island. My makers were small, with deep tawny skin that gleamed with moisture under the sun as they carved the gentle curves of my body. As I lay among the rock, an unmoving piece of stone that stretched across the land to the creatures that constructed me, I observed the thriving life around me. I was surrounded by trees, some whose unbranched bodies shot into the vibrant sky,Read MoreTo the End1346 Words   |  5 Pages I dug my toes into the silky, wet sand, marvelling at the texture that was both long forgotten and familiar. Many years had passed since I had last let my feet sink to the ankles in the ever shifting sand that swallowed feet and shells alike. Cool, smooth fingers slid between mine and I glanced up in surprise. The figure beside me was tall and garbed in white, but when I tried to focus on their face, I found that their features were continually shifting and changingRead MoreDescriptive Essay About Cocoa Beach1683 Words   |  7 Pagesspoon. Just by looking at the sky, I felt as if I could almost taste these flavors in my mouth, which gave me a strange satisfaction. A gust of warm air abruptly interrupted my daydream to welcome me to Cocoa Beach properly. These engulfing winds danced all around me before hugging my body completely and knocking me off-balance. All around me, I could see multiple different scenes: couples lying next to each other exchanging loving gazes, children building sand castles and running about screamingRead More Water is My Safe Haven Essay1034 Words   |  5 PagesWater is My Safe Haven Everyone, once in their life, searches for a place or thing to get away and to be by themselves for awhile. When they find this place or thing, it provides them with the comfort, stability, and vitality they may need. It can be a library, the outdoors, a car, the front porch, or even a swimming pool, where they feel the safest, the most comfortable, or feel like all their burdens, all of their worries may be washed away. For me that place is the water; a river, a lakeRead MoreAnalysis Of The Movie Orion 1106 Words   |  5 Pagesfrolicked around in the merciless blue waves. He looked like a child, she thought, almost innocent. He was far from it though. They both were. â€Å"Come on, O,† he yelled back at her, â€Å"I can’t have nearly as much fun on my own.† Orion smiled sadly. She was comfortable sitting on the warm, dry, sand. But she was born to be anything but comfortable. She was tired. Clover dove into the blanket of blue and swam towards Orion with a stupid grin on his face. She was watching him, but her eyes were glazed over.Read MoreThe Harp of Nymphs Grove1200 Words   |  5 PagesThe Harp of Nymphs Grove â€Å"So its true;† I had thought, â€Å"Its really true.† Before my very eyes was a bountiful clearing, with a small brook that toppled and trickled over stones; trees that were young, but had stories to tell that even I couldnt imagine; lush fruit and berries that many creatures fawned over; sand so soft, that no material could compare; small rodents and large predators, side by side, no threat to each other. THIS was no ordinary paradise – this... was the one and only,Read MoreThe Day Of School And She Ate And Made The Perfect Dress1278 Words   |  6 Pagestendrils of warmth that reached toward her. By the way, he mentioned, my name is James Mayor. I m Ella. Just Ella? Just Ella. They broke apart as they heard the end of school bell ring and she paused in fear but looked over to see the boy laughing. She couldn t help but laugh as well. They exchanged numbers and as she biked home, his name echoed in her head over and over again. James, James, James, wonderful, kind, giving, warm James. Mama didn t you used to sing that song to me when I wasRead MoreDescriptive Essay - Original Writing1746 Words   |  7 Pagesstruggled against the officer’s force, sending pleas and cries into the empty valley, echoing. And one after another, more police officers swarmed me like moths to a light, tackling me, restraining me against my own will. Now pinned, the dry blood on my hands, I silently laid there, not knowing I was crying fat, salty tears down my cheeks. Rocks and pebbles dug into my dried skin, a shriek of pain rumbled in my throat. You couldn’t see past the tree next to the camper. The sky was so dark, almostRead MoreAnother List Essay1539 Words   |  7 Pagesalready damp shore. Seaweed was left behind on the cool sand as the water receded back into the icy unknown. Chills ran down her spine as she gripped Janine’s arm tightly as she was guided down the boardwalk. Each step made her heart race. Alice was surprised her friend couldnt hear every anxiety filled thump. â€Å"How are you feeling Alli? Need a break?† Alice gave Janine a small smile, â€Å"No, thank you though. I would like to cross this off quickly so I can finally get some of that San Fran pizza thoughRead MoreA Beautiful Gold Statue Of Harmonica2112 Words   |  9 Pagesgrandmother. Dear Grandmother, who was Mellifluous? Well my child, Mellifluous was known to many people as being our true savior, she had done something so heroic and for that valiant deed that is why we created this temple to remind ourselves that we should always remain grateful for what she has done and also that she may forgive us for what we had done to her a very long time ago. But Grandmother what happened? What did we do and how was she heroic? asked the young girl with a face fully

Hamlets Fatal Flaw Essay - 688 Words

Shakespeare’s Hamlet is an interesting play in many ways. The character Hamlet is particularly intriguing in regards to his fatal flaw. Hamlet’s fatal flaw is a specific trait that forces him to postpone killing the king and it is this trait that drives Hamlet mad (Shakespeare 1.4.23-38). This Shakespearean tragedy is open to many interpretations of Hamlet’s fatal flaw. Two recent film productions of the play, Kenneth Branaugh’s Hamlet and the Zeffirelli’s Hamlet, each show a different fatal flaw in Hamlet. Branaugh shows his fatal flaw to be that Hamlet over thinks everything. Zeffirelli accentuates the Oepipus Complex in Hamlet meaning that Hamlet is jealous over his mother. Branaugh and Zeffirelli both use different methods to†¦show more content†¦Claudius is only acting out what Hamlet secretly wants to do, take his father’s place as his mother’s lover. This would explain why Hamlet puts off the revenge instead of carryin g it out immediately after seeing his father’s ghost. It would also provide a reason for Hamlet’s later insanity. Branaugh interpreted Hamlet as a man placed in difficult circumstances, trying to outwit perpetual scheming and sort out what his plan of action should be. He believed that Hamlet’s fatal flaw was his over thinking. The message of his father’s ghost â€Å"to avenge his most foul and unnatural murder† (Shakespeare 1.5.25) presses Hamlet’s intellect to its limits. Hamlet wants to do the right thing. The suspense is in trying to decide right from wrong. Hamlet despite wishing to avoid the â€Å"morally repulsive action† (Aichinger, par 4) of revenge, he feels the duty to avenge his father’s death. As Foster says, â€Å"Hamlet has, after all, been a student of theology at Wittenberg, and his knowledge complicates the situation (Foster, par. 14). Hamlet’s environment is one filled with secrecy and subterfuge and Branaugh uses imagery to convey this sense. The imagery he uses includes black and white tiled floors that create the illusion of a chess board. Chess is a game of strategy and cunning that reflects the deceit and strategy that are so prevalent around Hamlet. There are many two way mirrors and hidden passages, and some doors are even disguised as bookshelves. In the film we see the KingShow MoreRelatedEssay about Hamlets Fatal Flaw786 Words   |  4 PagesHamlets fatal flaw is his inability to act. Unlike his father, Hamlet lets his intelligence rather than his heroism govern him. When he has a chance to kill Claudius, and take vengeance for his fathers murder, he hesitates, reckoning that if he kills the man while he is at prayer, Claudius would have asked for pardon from the Lord and been forgiven of his sins, therefore allowing him to enter Heaven. Hamlet decides to wait for a better opening. His flaw of being hesitant in the end leads toRead MoreTo Believe Or To Believe: No Question About It: An Analysis of Hamlets Fatal Flaw1236 Words   |  5 Pagesthe people of that age. It is important to examin e the historical setting to fully understand some of the play’s subtler connotations. The protagonist of the play, Hamlet, is one of the most famous tragic heroes in existence, but the character’s fatal flaw is that he does not believe in God sufficiently. According to Christian doctrine, spirits that were not God originated from Hell, and ghosts were classified under demonology (Bath Newton, 3). This fact explains why Marcellus warns Hamlet not toRead MoreAnalysis Of Hamlet s Hamlet 1547 Words   |  7 PagesHamlet’s Hamartia Shakespeare s longest play is Hamlet, which takes place in the Kingdom of Denmark. Hamlet is a tragic tale about the Prince of Denmark and is a drama about revenge. Prince Hamlet is visited by his father’s ghost who demands he kill his uncle, Claudius, after Claudius killed Hamlet’s father. Yet despite being â€Å"†¦ the son of a dear father murdered, prompted to my revenge by heaven and hell,† Hamlet delays enacting vengeance on Claudius (II,2,584-585). This delay ultimatelyRead MoreAgamemnon, Hamlet and ALfred prufrock compasion essay1616 Words   |  7 Pagesroles in the plays, it would be best to know first what hamartia means to further connect them with this element. By definition, hamartia is a flaw in the hero’s personality that allows them to commit certain tragic or fatal mistakes. To better understand the significance of hamartia in the plays, a thorough understanding of each character’s personality flaws as well as how they respond to the circumstances is just as important. The central characters of these plays include Prince Hamlet in â€Å"Hamlet†Read MoreHamlet by William Shakespeare648 Words   |  3 PagesTo be, or not to be, or maybe just to pretend to be – Hamlet - make up your mind already! Before discussing Hamlet’s hamartia, please let me say that Hamlet is one of my all-time favorite plays. Yes, it is tragic. Yes, they all fall in the end. But, good lord, what action! So, what is this shortcoming the unfortunate Hamlet possesses that brings about his undeserved end? Before discussing the frailty of this tragic hero, let us examine the word, hamartia, used by Aristotle in â€Å"The Poetics†. HamartiaRead MoreDifferences in the Tragedies of Romeo and Juliet and Hamlet by William Shakespeare1621 Words   |  7 Pagesact in the manner that will allow the truth to be reviled, as the truth is the ultimate goal. Hamlet and Romeo and Juliet are tragedies that end in death. The foils of Laertes and Horatio compared to Benvolio and Tybalt are able to portray the fatal flaws of of the heroes while also defining the differences of each tragedy. Laertes is seen as a man of action that does not think about the consequences. When finding out about his father’s death he proves his spontaneity by declaring, â€Å"I dare damnationRead More Hamlet As An Aristotelian Tragedy Essay581 Words   |  3 Pagesmust fall through his or her own error. This is typically called the quot;tragic flawquot;, and can be applied to any characteristic that causes the downfall the hero. Shakespeares Hamlet, Prince of Denmark can be seen as an Aristotelian tragedy and Hamlet as its tragic hero. Hamlets flaw, which in accordance with Aristotles principles of tragedy causes his demise, is his inability to act. This defect of Hamlets character is displayed throughout the play. In the opening scenes of the play,Read More Hamlet Essay1206 Words   |  5 PagesHamlet Each major character of Shakespeare’s Hamlet has a major flaw, which destroys him or her. The King, Queen, Hamlet, Ophelia, and Polonius all have these flaws but Horatio does not. He is Shakespeare’s ideal man. Claudius’ fatal flaw is ambitiousness. Claudius kills his brother King Hamlet and then takes the throne by marrying King Hamlet’s wife: â€Å"Therefore our sometime sister, now our queen†¦have we (as ‘twere with a defeated joy, with an auspicious and a dropping eye, withRead MoreIs Hamlet A Tragic Hero Essay961 Words   |  4 Pagesmakes an error of judgment or has a fatal flaw that, combined with fate and external forces, brings on a tragedy.†. Throughout the play, which follows Hamlet as he plots to get revenge on his uncle Claudius for his father’s murder, Hamlet reveals his tragic flaw. A tragic flaw is â€Å"a character trait that brings about the downfall of the protagonist; ironically, in some works, this ‘flaw’ is the characters greatest strength taken to an extreme.† Hamlet’s tragic flaw is his inability to take action dueRead MoreThe Tragic Flaw of Hamlet Essay792 Words   |  4 PagesThe Tragic Flaw of Hamlet One of the greatest works in literature, Shakespeares Hamlet has been the topic of controversial discussion ever since it was written. The controversies range from Is Hamlet truly mad, to Is Hamlet really in love with Ophelia. The most intriguing topic of discussion though, is Hamlets fatal flaw. As in all Shakespearean works, there is always a tragic hero. This hero is always the person that the audience comes to love, however every tragic hero has to have

Corrections Current Trends Free Essays

When it comes to prison sentencing there are a lot of trends to go from, probably the main outline you could say is the sentencing models these models are a basic outline of what’s going to happen to an offender while being sentenced. These are the six options which include: capital punishment- for like murder offenders which includes the death penalty only in some states though, imprisonment -for those who commit violent crime and so forth usually sent to state or federal prison longer that one year, short term confinement -for minor offenders those petty crimes such as petty theft and so on normally less than a year served in county, intermediate sanctions- falls between probation and imprisonment which I would say is on the fence could go either way prison or probation which includes house arrest and electronic monitoring, then theirs probation which is a alternative of prison in which the offender is monitored within the community, and then theirs economic sanctions- which I would say an offender like this would be due to vandalism or something in that nature, in economic sanctions the offender is ordered to pay restitution or a fine for their crime. Pretrial diversion is a good system for offenders who are not constant offenders, for instance here in Odessa TX they have what I would call a pretrial diversion program which is called teen court and in teen court offenders for let’s say theft well instead of it going down in the records they chose to do some community service and avoid trial and a criminal record but this type of program is only offered to teens. We will write a custom essay sample on Corrections Current Trends or any similar topic only for you Order Now For those who have the option of pretrial diversion it is a pretty good system which allows first time offenders in most cases to stay out of the system. Plea bargaining is a really good trend in sentencing, because plea bargaining is an agreement in which the defendant decides to plea guilty to the offense in return the defendant gets a lesser sentencing. Plea bargaining is a good system why because if the defendant pleads guilty to a lesser offense not only does it save time without having to go to court and the expenses they would have to put out their but most times if the defendant know that he or she did it and them pleading guilty to a lesser offense to cut back time in prison or probation most times they will take the bargain. Another great trend in sentencing is the three strikes laws which basically states that felons who commit three felonies are incarcerated for a very long time sometimes even life in prison this trend is good because most times it will keep repeat offenders from committing crimes I guess the thought of getting that third strike and going to prison for possibly life would be a really strong motivation to stay out of trouble and keep doing good. Then again this three strikes law could not be a good thing for instance in the text it talks about jerry Williams who had a record of two prior felony convictions involving violence when he stole piece of pizza without a weapon from four children, then the judge under mandatory California law, had to sentence Williams to twenty five years in prison. I understand this man had a record and was on the verge of the third strike but I don’t think that sentencing Mr. Williams to twenty five years in prison for a pizza was really necessary that five dollar pizza now has cost the state an estimated 500,000 for the time that Williams is going to be incarcerated a simply being locked up for even a year in county would I think be more suitable and cost friendly in which saves the state a lot of money. Drug courts is also another great trend in sentencing because in drug court offenders who have had or have a problem with run in with the law due to drugs can choose to get help and drug court main goal you could say is to get the offender help and back into the community clean and on their way unlike traditional courts, drug court is not so much to punish the offender but to change the offender according to the text drug courts have proved very promising, and I would say a very good solution on handling a different kind of offender so that they wouldn’t have to go into a regular court and maybe receive six months or maybe even a worse sentence but trying to rehabilitate the offenders who need help and get them back into the community and on the right track. These trends that I listed are only a few that help the sentencing progress move along there are a lot more trends but these are only a few with a slight overview of how they operate and what goes on in the few trends that were listed. How to cite Corrections Current Trends, Papers

The Air Canada Case Analysis

Executive Summary The aim of this paper is to conduct an analysis for the Air Canada Company that was established in 1937. It has been undergoing a rebranding process to improve its competitiveness amid the various evident operational challenges. The corporate governance arm of the company ensures that the interests of the shareholders are observed.Advertising We will write a custom case study sample on The Air Canada Case Analysis specifically for you for only $16.05 $11/page Learn More On the other hand, the codes of ethics ensure that the company’s workforce executes its tasks in a manner that is consistent with the Air Canada’s stipulated vision and mission. In the attempts to make sure that the company serves the interests of the communities in which it was established, the company subscribes to the environmental laws besides providing mechanisms of tracking derailment from the stipulation of the environmental laws. As part of CSR, the company funds a hospital transportation program. The organization of the Air Canada Company is essentially hierarchical. The hierarchy provides the positions for CEO, CFO, and other managers who must work to realize functions such as leading, planning, and controlling, as discussed later in the paper. Introduction In November 2010, the CEO of the Air Canada Company made a public announcement that the company had managed to deal with various challenges that had afflicted it since 1990’s. Specifically, the CEO â€Å"told the business crowd the company that had more passengers, more revenue, and rapidly escalating stock prices† (Cowan, 2012, p.23). Interpreted in the manner the CEO puts it, these were good signs that the company had made pragmatic strides towards overcoming the crisis it had been experiencing financially in 2009. Such a success, as claimed by the CEO, is essentially impossible without proactive participation by the company’s management towards enh ancing the measures of ensuring that the publicly traded company adhered to its mission and vision statement. In particular, corporate governance must have played critical roles in ensuring that accountability by the management was enhanced. In this paper, corporate governance is considered as having the need to mitigate or foster the enactment of conflicts of interest, control, and prevention among stakeholders.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Generally, the mitigation of these conflicts of interest is more often accomplished through the enactment of various customs, laws, processes, policies, and institutions, which have enormous repercussions of afflicting the manner in which organizations are controlled. From a different perspective, the paper also considers and discusses ethics within the Air Canada Company as one of the mechanisms of strategically focusing all the employees towards the realization of the goals of the company. Ethics is used in the context of the paper to refer to the rules and regulations that are set by the Air Canada Company to ensure all employees of the organization operate in a manner that would not tarnish the name of the company. In the realm of fostering the demand for a company to not only operate to create wealth for the shareholders, the paper argues that the Air Canada Company has managed to put a strong CSR program in place to help in conferring benefits to the communities within which the company is established. Additionally, while attempting to conduct a thorough analysis of the Air Canada Company, the paper also pays an enormous attention to scrutinize how the company realizes its managerial functions of leading, controlling, and planning. However, a discussion of an overview of the company is done first to show how the company is organized. Overview of Air Canada Company The Air Canada Company was establishe d in 1937 under the brand name Trans-Canada Airline (TCA). The corporate headquarters of the company are located in Montreal, Quebec. According to the Air Canada Review (2012), â€Å"Air Canada is the world’s 13th largest airlines by fleet size that has its largest hub in Toronto along Montreal and a small mini-hub in Vancouver† (Para.1). The company is the largest full-service Canada’s airline. Additionally, according to the Air Canada Review (2012), it is â€Å"the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. trans-border market, and the international market to and from Canada† (Para.2).Advertising We will write a custom case study sample on The Air Canada Case Analysis specifically for you for only $16.05 $11/page Learn More Coupled with the Canada Express, which is the regional partner of the company, the Air Canada Company extends its services to about 33 million passengers on a yearly basis. These passengers are destined to about 170 destinations across five continents. The company is also the founder of the Star Alliance. With regard to Air Canada (2011), Star Alliance is â€Å"the world’s most comprehensive air transportation network† (Para. 2). The company managed to acquire a full privatization status in the year 1969. The trading of the company shares is done in the Toronto stock exchange, and is symbolized as AC-B.TO. Following the rapid expansion of the company since its establishment, it has been able to stand as one of the dominant airline companies preferred by many passengers with an employment capacity of 26000 people. The major hub of the Air Canada Company is based in three key cities: Vancouver, Toronto, and Montreal. The extensive worldwide network of the company provides air travel services to 59 cities within Canada, 56 within the United States, and 63 cities in the Middle East, South America, Europe, Caribbean, Australia, Mexico, and Asia. Coupled with the company’s regional partners, the Air Canada Company controls an average of about 1530 flights every day besides giving services to about 1290 airports. One of the key recent endeavors of the company has been to initiate nonstop flights across its destinations. For example, according to Air Canada (2012 (a)), â€Å"in 2010, the Air Canada Company inaugurated a non-stop service between Calgary-Tokyo- Copenhagen, and Montreal- Brussels besides expanding several more non-stop services to several more U.S. destinations† (Para. 3). Furthermore, the company has also been embarking on strategic plans for expanding its service delivery to include more destinations within the areas where the company has been conducting flights across the globe. For instance, according to Air Canada (2012 (a)), in 2011, the company added flights â€Å"from Toronto to three Caribbean destinations (St.Kitts, Curacao, and St. Thomas) besides increasing services t o Bogota, Santiago, Zurich, and Munich† (Para. 8). The company also increased its services in Geneva and Brussels.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Governance The theory of finance proclaims that companies that are traded publicly should put measures in place to ensure that the action of the shareholders and the market are aligned if such companies are to realize a superior performance. This stands out as the central goal of any firm’s corporate governance strategies. Corporate governance is â€Å"the set of actions and procedures used to ensure a company is managed so that shareholders receive a return on their investments in the company that is reasonable given the risks involved† (Hennessey, 2004, p.4). With this definition in mind, the central question is whether the Air Canada Company has managed to achieve the concerns of corporate governance as prescribed by the finance theory. The Air Canada Company’s structures for corporate governance widely provide mechanisms for ensuring that the decisions taken by the management of the company are open to scrutiny. This argument may be evidenced by several docu ments of the company claiming, â€Å"the board represents shareholders’ interest by providing strategic directions to management besides reviewing the business of the Air Canada Company like its strategic business plans and major capital acquisitions† (Hennessey, 2004, p.28). In 1990’s, many of the board members of the company were largely not related to the Canadian airline because they were members of a permanent committee’s board comprising five members. This meant that an opportunity existed to ensure that the management of the airline was held accountable for decisions leading to the underperformance of the company hence exposing the shareholder to risks. Unfortunately, this never happened (Hennessey, 2004, p.29). Similar to the 1990 fiscal year, the 1998 fiscal year was equally a disappointing one. According to Hennessey, (2004), these disappointments prompted the board of directors’ chairperson to write to the shareholders stating, â€Å"Yo ur board of directors is strongly supportive of the program formulated to bring about a balanced change to the airline to ensure a higher level of profitability† (Hennessey, 2004, p.29). Nevertheless, in this period, the company was characterized by market performance, operational, and financial performance challenges. Arguably, therefore, the governance arm of the company failed to ensure that the company remained under control through the inculcation of accountability and supervisory measures. It is important to note that, during the late 1990’s and early 2000, the company endeavored to become global as evidenced by its attempts of seeking an alliance with other key players of the airline industry such as the CDN. This implies that the management would do anything within its capacity to ensure that the interests of the shareholders were reserved even if it meant seeking an amalgamation to eliminate competition. In particular, the company also sought to acquire cheap t akeovers. This was perhaps a crucial governance decision that has truncated to the incredible performance of the Air Canada Company in the recent days since, according to Spencer et al. (1998), â€Å"partial takeovers are a cheap way for acquiring companies to gain either partial managerial control† (p.429). Even though it may be argued that the company has encountered a number of challenges including a failure to secure the market in the past, through corporate governance decisions, it is evident that the success of the company today would not have been possible. Additionally, the decisions have enabled the company to ensure that it has aligned both the market and the concerns of the shareholders so that they are harmonious. This way, the company has become profitable hence increasing returns to the shareholders even if they may be optimal. Therefore, the goals of corporate governance have been realized by the Air Canada Company though having taken a long time to do so. Ethi cs and Social Responsibility Organizations set specific codes of ethics, which all employees deserve to abide by in the attempt to realize the organizational goals. Organizational goals are the road maps that lead the contributions of the employees of an organization to the desired objectives, values, and missions. For the Air Canada Company, the mission is to connect the rest of the world with Canada while its vision is to create loyalty by deploying innovation and passion. To realize the mission and vision, the company requires all its employees, through the code of ethics, to enhance teamwork by always ensuring that safety remains the first and the very last thing in all their tasks. Integrity is yet another requirement for all the workers of the Air Canada Company workforce. This requirement is found ample in ensuring that accountability is fostered so that an operation environment characterized by trust is established and maintained in the attempt to make the company remain alw ays profitable and valuable to the employees, shareholders, and other stakeholders. The argument here is that, by prescribing integrity as one of the ample codes of ethics of the Air Canada Company’s workers, the company attempts to reduce the risks of dishonesty and engagement in fraudulent activities, which in turn expose the interests of the shareholders to a threat. Additionally, with reference to Air Canada (2012, (b)), the codes of conduct also stipulate that the â€Å"company’s employees are free to participate in the political process as individuals subject to applicable laws on their own† (p.6). This means that the code of ethics of the company hinders the employees, irrespective of their hierarchical position in the company, to deploy the assets of the company to fund any political party or candidate. In the context of the company’s assets, all employees are required to ensure that all tangible and intangible assets of the company remain protect ed from willful damage, unauthorized access, loss, and even abuse. Enshrined in the codes of ethics is also a requirement for holding the information of the company confidentially such as protecting intellectual property of the company, funding, and contracting matters of the company. Apart from ensuring that public firms create wealth for its owners (shareholders), the company is also indebted to dedicate a part of its gains to community-focused activities. This implies that it is required to be socially corporate responsible. Corporate social responsibility (CSR) involves â€Å"economic, legal, ethical, and discretionary expectations that the society has for the organizations at a given point in time† (Carroll Buchholtz, 2003, p. 36). In the attempt to execute the obligation set out by the concerns of CSR, the Air Canada Company is dedicated to ensure that the environment is protected from emissions, pollution arising from improper wastes disposal, and or excessive energy. Consequently, according to Air Canada (2012, b), the company has established the department for corporate safety to provide avenues through which employees can report instances of suspected â€Å"violations of environmental laws or any events that may result to a discharge or emission of hazardous materials† (p.18). Another aspect of CSR requires organizations to focus on addressing the needs of the employees and other stakeholders such that no conflict takes place between them and the company. For the Air Canada Company, this includes prevention of acerbating violence against the employees, harassment, and discrimination coupled with protection of the employees’ personal information. Additionally, as part of the CSR program, the Air Canada Company ensures that the employees are permitted to retain their personal information private. Apart from focusing on the interest of the employees, the company also channels a part of its efforts to serve the community’s in terest. In this perspective, Air Canada (2012, (b)) informs, â€Å"The company is committed to providing a safe and healthy working environment for its employees to avoid adverse impacts and injury on the environment and the communities in which it does its businesses† (p.24). The concerns of the Air Canada Company in ensuring that the interests of the community within the area in which the company does businesses are taken care of are evidenced by the functions served by the Air Canada foundation. According to Air Canada (2012, (a)), Air Canada foundation â€Å"supports charitable organizations with primary focus on children and youth in need† (Para.6). Essentially, the foundation is funded from the company’s earnings and the Aeroplan miles that are contributed by customers to meet the expenses of a program meant to offer hospital transportation services to young people who are not able to provide themselves with a medical aid required within the communities wh ere they dwell. During instances of crisis, the foundation also seeks help from humanitarian organizations to expand its service capacity. Organization The Air Canada Company is organized in a hierarchical structure headed by a CEO. The CEO is the vision carrier of the company. This means that, in the Air Canada Company, the CEO is chiefly given the noble responsibility of designing goals coupled with making directions necessary for attainment of such goals. These goals include making decisions on how the company will remain competitive by out-powering competitors operating within the line of business of the company. However, in the execution of this noble role, the CEO is tied by the provisions of the corporate policy of the Air Canada Company, which, according to Air Canada (2012, (b)) make â€Å"the company encourage competition and commitment while dealing with competitors in a respectful manner† (p.20). Consequently, the CEO must ensure that competitors are treated witho ut bias since this would result to an anti-competitive behavior. The CEO also sits with other managerial staff to develop the corporate culture and values of the Air Canada Company. The organization’s structure for the Air Canada also provides and establishes the board of directors whose roles include overseeing the performance of the managerial staff including the CEO. Indeed, the CEO is accountable. He/she reports to the board of directors who represent the interest of the shareholders. This means that they ensure that the management considers the interests of the shareholders besides giving them an incredible attention. This measure mitigates the management from serving its own interests as opposed to the interests of the owners of the Air Canada Company. The board of directors is composed of seven directors and the chair of the board of directors. These directors are Roy Romanow, Michael Green, Joseph Leonard, Pierre Johnson, Bernard Attali, Vaq Sorensen, and Jean Marc Hu ot. The chair of the board of directors is Calin Rovinessu. The company has also the position of CFO (Michael Rousseau) who reports to the CEO. Persons in charge of control, financial planning and analysis, and revenue management report to the CFO. The department of sales is organized into three sub-departments namely sales, customer service, and marketing. The overall head of the department reports directly to the CEO. On the other hand, the departments of legal and human resources have only one sub-department each: international and regulatory affairs and employee relations respectively. Other departments include COO, maintenance and engineering, network planning, cargo, ecommerce, industry and government affairs, and vacations department. The head of all these departments also reports directly to the CEO. Planning A growing organization such as the Air Canada Company requires a cute planning of the future expansion endeavors. The mandates of the planning department of the Air Can ada Company include analysis of the future action plans so that they do not lead to exposing the organization to unnecessary risks. In the planning process, a decision is made on the persons who are supposed to execute specific tasks by defining the resources that are required to execute these tasks. Therefore, the Air Canada planning department plans and analyzes the future necessary courses of action based on the available monetary and human resources. The revelation forms the reason why the department of planning is also charged with the tasks of financial analysis since it is necessary for the planning process to balance the demand and supply constraints for the available resources at the disposal of the Air Canada Company. At the Air Canada Company, planning is done in a number of steps. These include establishing objectives, planning premises, choosing between alternative actions to realize the objectives, formulating the various derivative plans, seeking corporation, and last ly conducting a plan appraisal. The planning process is under the watch of the vice president in charge of financial planning and analysis with the inspiration of the visions derived by the CEO. However, this implies that other departments do not neither plan for their future courses of action nor dedicate this function to the department of financial planning and analysis. The financial planning and analysis department is only charged with the major task of harmonizing the plans of other departments in making decisions on how resources are going to be allocated to the proposed plans by each department so that the resources are allocated optimally. Leading In the process of organizing resources coupled with people to ensure that goals of the Air Canada Company are realized, the management of the company is required to design measures for motivating, directing, and enhancing vertical and horizontal communication. These tasks are largely compliant with leading as a role of the manageme nt arm in any organization. More interactively, leading refers to â€Å"the management function that involves the managers’ efforts to simulate a high performance by employees including directing, motivating, and communicating with employees, individually and in groups† (Anthonissen, 2008, p.67). At the Air Canada Company, the main objective of leading the employees is enshrined in the need to make the employees look at issues and plans of the company from the context in which the managers look at them. For this purpose, hierarchical structures of management are established to enhance the supervision of employees so that they do not derail from the goals and visions of the company. Unfortunately, there are challenges associated with leading at the Air Canada Company. For example, the CEO of the company announced that the employees of the airline needed to be motivated and empowered (Cowan, 2012, p.23). Amid the financial challenges, the company had been experiencing pr ompting dwindling of the stock prices with workers of the company appearing as if they are only largely motivated to engage in strikes. This argument is evidenced by the last June’s strike of services and sales agents. The strike lasted for three days. It was brought to a standstill by the enactment of legislation for back to work. Controlling Among the functions of management is the organizational control. Controlling embraces â€Å"monitoring employees’ activities, determining whether the organization is on target towards its goals, and making corrections as necessary† (Anthonissen, 2008, p.81). Consistent with this definition, at the Air Canada Company, controlling is done to ensure that all the plans developed and the leading effort put in place by the managers truncate into the actual realization of the plans as anticipated. Important elements of control at the Air Canada Company include control of physical resources, financial and informational resources, and the evaluation of the program for rewarding the efforts of the employees. Ideally, at the Air Canada Company, controlling is considered an ongoing and a continuous process as opposed to being an intermittent process because all aspects of management at the company require some sort of controlling. For instance, in the making of strategic plans to acquire new destinations, plans are developed based on the anticipated levels of resource commitment to hire new staff, buying of couriers, and marketing among other issues. Since these plans must be implemented in accordance with the available resources, controlling each phase of the plans is critical in ensuring that everything is done within the budgetary constraints. On the other hand, while the managers of the company attempt to lead the employees towards the achievement of the organizational goals, they may choose to put incentive schemes in place to enhance the motivation of the employees. However, such schemes are only practical if they are within the constraints of financial resources available to the company. This means that, whenever fluctuations in the market take place, revisions of the schemes are vital. In particular, at the Air Canada Company, the controlling function is not a task of one department. All departments must control the processes of execution of the tasks they are mandated to do in a manner that is directly congruent with the mission and vision of the Air Canada. Conclusion Established in 1937, the Air Canada has undergone an immense growth in terms of the employment capacity and the number of routes of operation. This growth has been realized amid hefty financial challenges. Many criticisms have been raised by the shareholders on the capacity of the company’s corporate governance to shield them from losses especially bearing in mind that, during the period of crisis, the company had been experiencing a decrement in stock prices. The company has also faced instances of employees ’ work boycotts. Due to reasons related to the company’s financial position, the needs of these employees have always been addressed through the enactment of legislations for return to work without meeting their demands. Amid these challenges, this case analysis has held that the company is indebted to ensure that the arm of corporate governance tracks undue circumstances that may lead to exposing the interests of the shareholders at risk. Leading, planning, and controlling functions of the Air Canada Company management have also been found as working consistently with the vision and mission of the company. This inference is made amid the consideration of the fact that the leading function of the company encounters challenges especially in ensuring empowerment and motivation of the employees. Finally, the case analysis argues that the Air Canada’s organization is essentially hierarchical with the CEO acting as the vision carrier. However, the CEO is accountable to the board of directors headed by a chairperson. This board of directors represents the interests of the shareholders. It is mandated to ensure that the management does not serve to advantage itself while making organizational decisions. Reference List Air Canada (2012, (a)). Corporate Profile. Web. Air Canada (2012, (b)). Corporate Policy and Guidelines on Business Conduct. Web. Air Canada Review. (2012). Air Canada overview. Web. Air Canada. (2011). About Air Canada. Web. Anthonissen, P. (2008). Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival. London, UK: Kogan Page Limited. Carroll, A., Buchholtz, K. (2003).Business and Society: Ethics and Stakeholder Management. Australia: Thomson South-Western. Cowan, J. (2012). Can Air Canada be saved? Canadian Business, 2(1), 23-34. Hennessey, S. (2004). Corporate Governance Mechanisms in Action: The Case of Air Canada. Charlottetown, Canada: University Of Prince Edward Island. Spencer, C., Akhi gbe, A., Madura, J. (1998). Impact of Partial Control on Policies Enacted by Partial Targets. Journal of Banking and Finance, 22(3), 425-445. This case study on The Air Canada Case Analysis was written and submitted by user Seamus Beck to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Art Museum essays

Art Museum essays How do you perceive art and what does it mean to you? For me, art is a way for me to fully express my feelings toward a subject and loose my mind in a void of fantasy and reality. Art has no format and is very unique. A time that I enjoyed viewing some exquisite pieces of art was at the Dali Museum just recently. The museum was filled with sketches, murals, and paintings done in both acrylic and oil paints, all done by the famous Dali. This is why the Dali Museum was so fascinating and full of feeling. From my opinion, Dali is tipping on a scale between genius and madman. At first glance, I though his pieces could have only been materialized by someone that was on the edge of insanity, but this drew me into wanting to learn more about him and his masterpieces. All of his work was beautiful without question. The more art I studied the more I began to understand how he came up with such original ideas. All of his artwork stands for important causes and dates of situations that happened in his life. His skill in creating art is un-measurable in my eyes, and only few would even come close to his level of expertise. In Dalis work, he uses many different icons and symbols. Some of the icons and symbols he uses are: people, shapes, animals, building, angles, patterns, and architectural figures, but the optical illusions and three-dimensional art are what really caught my full undivided interest. Most of Dalis work is abstract and very hard to follow. Deciphering the meaning of his work is tough, because Dalis pictures show just enough of the picture to understand it. For example, when he wants to express a face, he will show the eyes and the mouth and leave the rest of the face in the darkness of the picture, but since you see the eyes and mouth you can decipher he is trying to show a face. I think that his artwork is mystical, intricate, and has a feeling of fantasy. I felt that my visit to the Dali Museum was a great l...

How To Improve Your Keyword Research With Ann Smarty From Internet Marketing Ninjas [AMP 024] - CoSchedule Blog

How To Improve Your Keyword Research With Ann Smarty From Internet Marketing Ninjas [AMP 024] Blog Keyword research: Is it dead, or is it still a helpful strategy when developing your content? The answer is that it’s still a vital part of many marketers’ strategies! If you know how to use keyword research and SEO properly, you know they’re not going anywhere! Today’s guest is Ann Smarty, the brand and community manager at Internet Marketing Ninjas. She is also the founder of MyBlogU.com. She’ll be sharing advice on finding core terms, find good keywords, structure your content, and a whole lot more. This episode is jam-packed with valuable information, so take the time to listen. A bit about Ann and what she does at Internet Marketing Ninjas and with her other projects. What Ann thinks about the misnomer that keyword research is dead and why she believes keyword research is so beneficial for content marketing. Where to start if you are new to keyword research: finding the right core terms and focusing on keywords that have high demand and low competition. What keyword intent is and why it’s important for a marketer to understand it. Ann talks about the difference between informational intent, transactional intent, commercial intent, and navigational intent. Where to put keywords within the content: Does keyword frequency and specific placement matter? Ann shares her best recommendation. An explanation of keyword strings and how they play a role in search engine optimization. Ann’s best piece of advice for someone brand new to keyword research. Links: Ann on LinkedIn Internet Marketing Ninjas MyBlogU MyBlogGuest Google Keyword Planner Serpstat The Ultimate Content Marketer’s Guide to Keyword Research If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ann: â€Å"Keyword research is evolving and it will be there for many years to come.† â€Å"Brainstorm with your team and write down which terms describe your business best.† â€Å"Don’t try to optimize everything. Focus on creating in-depth content.†How To Improve Your Keyword Research With Ann Smarty From Internet Marketing Ninjas [AMP 024]Transcript Nathan: Keyword research is dead, right? Or not. It turns out some marketers just misunderstand how to use keywords effectively within their content. At least that’s what you’ll learn from Ann Smarty. She’s the Community and Brand Manager at Internet Marketing Ninjas and the founder of MyBlogU.com. And as Ann knows, neither keyword research nor SEO are going anywhere. What should you do now? You can listen to Ann share some super practical advice on this episode of the Actionable Marketing Podcast. You’re about to learn how to find your core terms, research valuable keywords, estimate your competition, understand your searcher’s intent, structure your content, organize everything and a whole lot more. I’m Nathan from and I am super pumped about this jam packed episode. Let’s hear what Ann has to share. Hey Ann, thanks a lot for being on the podcast today. Ann: Thanks for having me. Nathan: I’m super glad to be having you. I know that we’ve been following a lot of the content that you’re creating, so you are a great mind to be talking to about SEO in general. With that, I was wondering if you could tell me a bit about yourself and what you do. Ann: Absolutely. Right now, I’m Brand and Community Manager at Internet Marketing Ninja, that’s the company based in New York, United States. I’ve been into search marketing for probably 10 years now. I’ve lost count and I came from Ukraine, which is where I started, which is where I got known and which is where I got invited to the United States to pursue my career here. I have a few side personal projects as well. My oldest project is MyBlogGuest, I guess many people know that one. I also have my Viral Content B and MyBlogU right now, those are platforms for bloggers to promote their content, to come up with content ideas, to help each other, that kind of stuff. I specialize in marketing tools, I know lots of them, I do a lot of blogging. I’m pretty well versed with keyword research, content brainstorming and stuff like that. Nathan: I think that’s a great transition to what we want to talk about today with the topic of keyword research and especially for content marketing. To begin this conversation, sometimes I hear that folks say keyword research is dead. I’d really love to hear your perspective on this. What’s your take on keyword research being dead or dying? Ann: The short answer, it’s not. I know where this rumor is coming from because search engines got so much advanced, they do not need so much mathematics right now to understand what people are searching, so that’s why people think that they do not rely on keywords as much as they used to. Which is partially true but keyword research is more evolving than dying. It’s much less about exact keyword strings and much more about in depth content, concepts mentioning all those entities and stuff. It’s evolving, becoming more natural because it’s adapting to mobile searching where people just say what they to find instead of typing those keywords. It’s evolving but it’s still there and it probably will be there for a lot of years to come because it helps people to understand demand, they help people, they help us to understand what people are interested in, they help in brainstorming, they help structure your content. It’s definitely alive and thriving. Nathan: Maybe just to dig a little bit deeper into some of those benefits, I was wondering if you could explain why keyword research is so important for content marketing? Ann: First of all, keywords are words, terms that people type or say into the search engine to find whatever they are looking for. That means the more popular their keyword is, the more we know about the demand of that particular audience. If they tend to type ‘Vegetarian restaurants in Atlanta,’ that tells us that probably there are many vegetarians that cannot find a good restaurant in that particular area. That shows the demand and that shows how we can cater to that demand. That’s the first step for us to analyze what people are interested in in your industry. Secondly, keyword research helps in brainstorming content. If you want to dig deeper into what people are looking for, you can write content about that type of thing, answering those questions, so people can search and find your article. It’s very useful analytics and competitive advantage too. Nathan: Ann, we know that keyword research is not dead, it’s really important to connect with your audience searching for stuff that you’re writing about. I was wondering if you could explain where should someone start who’s new to keyword research? Ann: The first step is to understand what is your core terms. That’s where we start any keyword research that we use. The core term is probably what you yourself should definitely find yourself because you’re in that industry, you know what you’re doing, you know what type of business you’re owning. It’s the word that we are going to expand with all those other little words to go with. For example, if I’m in the restaurant business again, my keyword is not the restaurant because I don’t want to rank for restaurant in the Google Search, first it’s impossible. Secondly, it’s probably useless because people are not looking for just restaurant. They are looking for restaurant in your area, they’re looking for vegetarian restaurants, they are looking for more specific things. That core term is really your first thing you want to rank in Google. Again, if I’m in the restaurant business, I want to rank to for restaurants in Atlanta because that’s where I want people to find me. Or if I’m creating a content course, I want to rank for content marketing course in Google for people to find me, that’s my core term I want to rank in. That’s up to you which your core term is. Nathan: It makes a lot of sense. Ranking for something like restaurant doesn’t really help you out. People could be searching for a definition or something like that. I want to explore the idea of core terms just a little bit more. How can a marketer find those core terms? Ann: First just regular brainstorming probably with your team, you sit down, you just write down which terms describe your business best. If you are really new to the industry, which is of course also an option, you go to things like glossaries, you just search those words on Google and find thesaurus or other generic things that you don’t know about the industry and you find those terms that describe whatever you’re doing. You find maybe synonyms to your obvious terms that you know, there is also a good tool that Google provides, it’s changing all the time. I’m still using it but it’s not that as easy as it used to be, but still it’s a good one, Google AdWords Keyword Planner Tool. You type your word there, it will show you not just that word but also related terms, terms that people tend to be interested in when they are searching for your words. You create a list. Don’t do too many, 10 core terms is a great list to start with. Nathan: Another thing about keyword planning and keyword research is valuable keywords, this is something you’ve written about. I was wondering if you could define what you mean by valuable keywords. How can a marketer find those valuable keywords? Ann: Let’s go back to that restaurant example of ours. It’s an easy example that’s why I keep going back to it. Restaurant is not your term, it’s a generic term that people could type but you will not really benefit from ranking there. Let’s say your core term is restaurant in Atlanta. That’s the word you ideally want to rank for in top five, probably top three in Google. But it’s an obvious one and probably it’s very tough to rank for because it has that huge competition that will be very hard to beat and it will take years to get there. It’s a good word but it’s probably not that valuable for you. The idea of keyword research is find those terms that not only have high demand but they also have low competition, those gold things that you want to be on top of Google and it will not take you as much time to rank for your really obvious core term. Nathan: Something there you just mentioned was competition. I was wondering if you could explain for me how you estimate competition for keywords? Ann: First of all using the tools. The tool that I just mentioned, Google Keyword Planner has that built in, they would show you the competition, it’s either low, medium or high. Beware that it’s the competition in Google AdWords. Those are probably not necessarily the competition in Google search that will be the same. For example, again, if you want to check restaurant, it might not have a huge competition Google AdWords because no one want to pay money to rank there but it’s really huge competition in generic Google search. Take that in mind but do use the data. Another tool that I’m using is Serpstat, they also show the completion and the tool lets you filter or sort results by competition. For example you can check the filters and only see low competitive results. But again, it’s also based on commercial data. Those advertises that pay money to rank in Google. Once you have your list of core terms and other terms that you want to rank for, make sure to search them in Google and see some signs of lower competitive terms. I’ll first describe the signs of high competitive terms. If you see many homepages ranking on top 10 in Google, that’s probably a competitive term because homepages are the most powerful pages of websites. If they dominate top 10 in Google, that means a lot of websites want to be there, it’s probably not that easy to be among them. Look for terms that have the variety of searchers out, sometimes it’s the homepage, sometimes you see a nautical ranking there. Those are terms that will not be that hard to beat. Another thing to check is huge sites. If you see huge players ranking on top 10, like Wikipedia, Amazon, eBay, all those searches are really, really hard to outrank because those are very powerful domains. They can be different in different industries, you probably know the biggest corporate players in your industry so look out for them. If they dominate top 10, it will be hard to be among them if you’re a small business for example. My biggest and most useful advice is just search Google for those terms you want to rank for and look for those signs, see how difficult it might be to be there on top with them. Nathan: I want to explore just another facet. I think another really big part of keywords research is understanding intent. I was wondering if you could explain just a little bit about what is keyword intent and why it might be important for a marketer to understand? Ann: Keyword intent represents what a person who types those words in Google is willing to do, the action, the action they are going to take. Some people search Google to find information. This is informational intent, they really want to find articles to understand more about the concept. They are not really going to go any further and buy or spend money at this point of time. This is informational intent. There is another type of keyword intent, it’s called transactional. That’s really when a person wants to buy something. That’s a very commercial intent and that’s when you will see a lot of Google Ads on top because advertisers are ready to pay money to be there. And there is also the third type of keyword intent that’s called navigational. That’s when a searcher wants to find a company, they know which brand they’re searching for. For example if I type Valentine’s Day gift Amazon, I probably want to find those valentines gift ideas on Amazon. I’m not really much interested in any other domains that can be there. That’s called navigational keyword intent. Some people also distinguish the fourth type of keyword intent that’s called commercial. That’s something in the middle between information and transactional. Some people search for valentine gift ideas, that means they want to read more about that, get inspired, brainstorm. When they find something really worthy, when they feel inspired, they’re also willing to buy. That’s both informational and transactional intent. If you are lucky or if you do a good job at creating content and inspire people, you may end up with a sale as well. Nathan: Another part of this is just making sure that everything’s organized behind the scenes with all of the different sorts of keywords intents and different core terms that we have. I was wondering if you could explain for us how do you organize your keywords. Ann: Keywords can be overwhelming when you start researching or looking using all those tools I mentioned. You will see that you have list and list, dozens of keywords. If you export to Excel, you will end up with hundreds of them. Without proper organization, you will probably be lost and the keyword research process will not be useful for you as much. Start organizing those keywords with the very first tool you’re using. It is the first step, not just collecting list by list and then doing something with it, no. Start right now and start with the first type. The most obvious one, organize by intent. If you see some keywords that you think are informational, put them in a different spreadsheet or different column and assign a content team to take care of those. If you see keywords with transactional intent, that’s something to probably give to your sales people or whoever is managing your product listings for them to understand which products to put on top, which products needs to have some more content descriptions, maybe reviews, how to put those products that people are mostly interested in on them, on top, give them some priority. If that’s commercial intent, keywords with commercial intent can be both sold great content but make sure to mention those products in that content as well. The navigational intent is for your reputation management team probably. Make sure from reading those keywords lists, you already know what to do, which action and which team is going to take care of those. From there you can go to organize by action, some keywords can become new content so you assign action, create new content, the other keywords maybe better for your already existing content so you will reoptimize your old content and URL, what you’re doing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There is also another way to organize those keywords is by content tab. You are going to create frequently asked question section or there could be a blog post or that could be an in depth guide on ebook, for example or it could be glossaries, product reviews, all those types of content that you are going to create, put those ideas next to those keywords right when you’re going through them. That’s a good start for organizing those keyword research ideas that you have. Nathan: I was wondering, let’s just say we have a bunch of ideas, we know what we’re going to execute, let’s say we’re actually creating the content, I’m wondering if you could share where we put keywords within our content? Ann: It’s a funny question it used to be different in the past when people had those notion of keyword frequency within the article. You knew that you had to mention this keyword x amount of times and Google will understand this article is about this keyword. It’s the oldest SEO tactic under the sun and people still get confused because they still think it’s a valid one. These days, we don’t recommend doing any keyword frequency or percentage in text, it just makes the content sound funny. What I prefer is putting those keywords in important parts of the article. It could be the title, the actual main name of the article and the page that you have. Make sure that you mention your keyword there. The most prominent part of the article of any web page is its title. First, it’s what people see in search results when they search. If you’re doing a good job, people search for Atlanta restaurant, you will see those keywords bold in search results there in title and that’s why people click. It’s the most important part of the page to put your keyword into. Probably mention that somewhere on top of the article so that people will see that that’s what they want to see, understand that, hey, this keyword is mentioned so I’m staying on this page and then I’m reading through the site, it’s a good way to decrease the bounce rate of the page and get people through into that content is to mention those keywords in the first two paragraphs, I would say. Another good place is the top headings, those sub sections of the webpage. For example if I was writing about, I don’t know, again, if I have a list of Atlanta restaurants, I have subheadings about vegetarian restaurants, steak restaurants, Indian restaurants, Mexican restaurants, all those top headings make sure not just say vegetarian restaurants but use your main keyword, vegetarian restaurants in Atlanta. Don’t forget to use the whole keyword on those top headings where you list those restaurants further. Those top headings is really important. Also, the URL of the page. The actual URL is also a good place to put those keywords into. Make sure your content does sound natural, so don’t go all crazy about putting those keywords as often as possible. Find those prominent places that search engines and your readers will see on the spot, so they will understand, hey this is the page I was looking for. Nathan: I think that’s a really great breakdown Ann. Thank you for that. One other part that’s really important for keyword is understanding keyword strings and I was wondering if you could explain what keyword strings are and how they might play a role with search engine optimization? Ann: Keyword string is the exact way a keyword is placed in search. It’s the exact query. It also causes lots of confusion. For example, what should I rank for, Atlanta restaurant or restaurant in Atlanta? Those are two different keyword strings and we want to make sure that both of them make it to your page. It’s not as important as it used to be, and the past Google relied very heavily on those keyword strings. If you rank for Atlanta restaurant, you were nowhere to be found for the restaurants in Atlanta. These days, Google understand that much better. If you’re on top on Google for one phrase, you will be somewhere in the same position for another things as well because Google knows that’s the same way people just put in the search box. Make sure you understand those related keyword strings and you mention them somewhere in the article but don’t create different pages for each of them. That was a very popular tactic back in the days, creating separate page for Atlanta restaurant in the singular, separate page for Atlanta restaurants, plural, separate page for restaurants in Atlanta, we had all those different pages targeting each keyword string. These days it’s not about that. Create one in depth page targeting all of them and mentioning all the related concepts, entities, synonyms, everything that make the article rich and the content of the page rich. That’s why I mentioned that in the article don’t try to optimize for everything but focus on creating in depth and right content that includes all the concepts, all of the entities, all the synonyms and that’s how Google understands that this is a content worth of ranking high. Nathan: I think all of this has been really great advice. I have just one more piece to ask you about this. Let’s say that someone is brand new to this, what would be your best advice for someone new to keyword research? Where do they even begin? Ann: Begin with your head, first of all. No one will be as good as you in telling what your site is about. I mean it. You somehow ended up in that industry, you somehow ended up in that Niche, you somehow found it. Start with how you would be looking for what you’re doing, how you would search for that. Create the list of three or five words that you yourself are using to find something and then just branch out, find synonyms, related terms using tools like Serpstat, Hrap, STM Rush, again Google Keyword Planner. Play with those tools for a week before you understand what are your valuable terms and search for everything that you find on Google. One more thing here, make sure that you disable those personalized results because you would see your own private results and they will mess up with what you’re searching, so disable that. Search for every, every keyword that you are looking to include in your website and optimize full. Nathan: Ann, I think that’s really great advice, I want to say thanks a lot for being on the podcast, for sharing your advice on keyword research even optimizing our content using keyword strings. This was great. Thank you so much! Ann: Thank you for having me. Thanks a lot. Nathan: A little over a year ago, our blog manager Ben joined the team here at . Ben came to with a ton of SEO knowledge and when he implemented the best practices Ann covered in this episode, we grew our organic search traffic by literally hundreds of thousands of views that helped us boost our traffic dramatically which in turn helped us generate bigger results. Thanks Ann for sharing all of your advice on keyword research and thanks to you too for checking out this episode of the Actionable Marketing Podcast.

Video in the Newsroom Research Paper Example | Topics and Well Written Essays - 500 words

Video in the Newsroom - Research Paper Example The research bases most information in relation to New York Times practices. The New York Times newspaper initiated the use of videos in newsrooms following the dawn of digitalized technology and an aspect that propelled sales and profits. The company adapts to the practice and is able to reduce paperwork and unnecessary workforce (Hale c1). The company acquires an edge of efficiency as the editors find ease in making story scripts through the relay of videos. The company prints information promptly and reaches the buyer on time. Therefore, the editors post intense and accurate information online to reach the desired reader (Cornelissen, 78). The New York Times implements that the photographers should work closely to the live footage journalists who cast the videos on the occurrence of the events. The newspaper company establishes that the photographers should take still photos, and write scripts to remain informative to the occurrence of the events (Hale c1). New York Times’ photographers cast video scripts to support their still photos, and written scripts. Therefore, the use of videos in the newsrooms affect the photographers to present supported information to the editors who find ease in revising information, attaching relevant information to the chosen articles and promptly posting it online (Day 48). New York Times relays most of the news via websites to cover a wider area. The company saves unnecessary expenses through the criteria as transport cost reduce accordingly. The use of videos in newsrooms, and in online relay of information curbs the low-income earners from accessing information. The company notes that most of the readers to newspapers lack access to digital informative sources. The newspaper company seeks to reach all the readers accordingly but deviating to the online channels curbs some readers out of reach. Therefore, use of